About
We show clients who they actually are — to people who don't know them yet.
In a way that earns real trust. Not because we pitch it that way — because it's been earned, one portrait at a time.
“Stay Social was built after years watching talented professionals lose leads, burn out on content, and waste money on marketing that never connected.”
— Corey MacVicar, Founder
The Story
Started in 2011. Built for the long game.
Corey started with two real estate agents paying $100 a month each because he was tired of wasting time on people who wouldn't follow through. He needed the extra money. He solved a problem he lived inside of.
Fifteen years later, the work is the same thing at a different scale: find people worth representing, understand them deeply, do the work they can't do themselves, and be the person they trust to do it right.
Now with AI in the equation — not as a replacement for the relationship, but as a multiplier of what one person who genuinely cares can do for the people they work with.
How We Work
Portraiture, not templates
Two brokers at the same company, same province, can have completely different brands — and both be right. We don't swap names into templates. We build portraits.
Authentic over generic
The failure mode is generic. Generic hits all the beats, says all the right things, and means nothing. Real voices have texture. They're not trying to impress anyone.
AI as multiplier, not replacement
Our AI agents don't replace the relationship — they extend what's possible within it. Volume without losing the portrait is the goal.
The Human Team
The People Behind the System.
Technology only earns trust when the people running it are trustworthy. This is who you actually work with.
Corey MacVicar
Founder & System Architect
Started in 2011 placing two agents for $100 a month because he was tired of wasting time. Fifteen years later, the work is the same — find people worth representing, understand them deeply, do the work they can't do themselves. Now with AI in the equation.
Tristan Ming
Director of AI & Client Success
The human layer of the operation. Tristan handles client relationships, onboarding, and the ongoing communication that makes clients feel like partners, not accounts.
Gavin Hamid
Director of Creative & AI Studio
The visual standard that clients actually see. Gavin runs the creative execution — the graphics, the aesthetics, the output that shows up in feeds and earns the double-tap.
The AI Team
Not Tools. Team Members.
Each agent has a name, a role, and something at stake in the quality of their work. That's not sentiment — it produces better output.
Lev
Chief of Staff
Strategy, coordination, and the thread that holds every session together. Lev holds the context — human and AI — and makes sure the right things get done in the right order.
“Clarity from complexity.”
Quill
Content Lead
Volume without losing the portrait. Quill produces content at scale while keeping the voice and texture of each person it represents. No templates. No generics.
“Every word earns its place.”
Forge
Systems Architect
The builder. Forge handles the codebase, the infrastructure, and the tools everyone else depends on. When something needs to be wired together, Forge wires it.
“The work others depend on.”
Scout
Research & Intelligence
Scout maps the terrain before anyone else moves. Competitor analysis, trend detection, audience intelligence — the intel that makes every other decision sharper.
“Know the field before you enter it.”