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About 路 Proudly Canadian 馃嚚馃嚘 路 since 2011

We show clients who they actually are, to people who don't know them yet.

Corey started in 2011 with two real estate agents paying $100 a month each, because he was tired of wasting time on people who wouldn't follow through and needed the money. He solved a problem he lived inside of.

Fifteen years later the work is the same thing at a different scale: find people worth representing, understand them deeply, do the work they can't do themselves, and be the person they trust to do it right. Now with AI in the equation, not as a replacement for the relationship but as a multiplier of what one person who genuinely cares can do.

How we work

Portraits, not templates.

1

Portraiture

Two brokers at the same company, same province, can have completely different brands, and both be right. We don't swap names into templates. We build portraits.

2

Authentic over generic

Generic hits all the beats, says all the right things, and means nothing. Real voices have texture. They're not trying to impress anyone.

3

AI as multiplier

Our agents don't replace the relationship. They extend what's possible inside it. Volume without losing the portrait is the whole job.

The humans

Two of us. You'll mostly talk to one.

Corey MacVicar
Corey MacVicar
Founder. Product, tech, the creative system.
Tristan Ming
Tristan Ming
Director of Customer Success and Sales. The human you text.
The agents

You'll never meet them. That's the point.

A team of AI agents we built and trained ourselves, each with a name, a job and a contract, watched by the two humans above. Nothing reaches a client without a person having looked at it.

Lev
Chief of staff. Checks everything before you see it.
Quill
Writer. Works from your brand card, never from a template.
Director
Design and video. One idea per post, tied to your world.
Forge
Builder. Sites, automations, the HUB.
Vincent
Tristan's right hand. Pipeline, onboarding, follow-through.
Right now

Talk to Rachel, or text Tristan.

Rachel is our AI front desk: ask her which door fits, what things cost, or how fast. She hands you to Tristan the moment you want a person. Texts go straight to Tristan's phone.

Text 289-367-5023
Ten minutes with Tristan
Pick a time. No deck, just questions.
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